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The Brand


About Streetwise + Conscious

Despite most young people having empathy for people living homeless, they don’t all have the confidence to be kind to them. 

Some feel intimidated, whilst others feel like the act of giving can be degrading. 

S+C is an ethical streetwear brand on a mission to use the power of fashion to inspire kindness in the youth of Britain. Our vision is to create a “Kindness Movement" by working with established homeless charities to improve the lives of people living on the streets through sales of our clothing. 


Every item of streetwear sold directly helps someone living homeless through the donation of "StreetSaks" (pictured below). These are rucksacks filled with essential clothing items, and for every two items sold from our first collection, one StreetSak is given out to someone living homeless by our first charity partner Coffee4Craig in Manchester.  

This is our first small act of kindness, and with your help, we'll do so much more.

Click here to learn more about how the StreetSak concept works.